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The approaches range from new subscription models to more invasive, targeted advertising. Either way, the free ride that proved so costly for newspapers is coming to an end. Online news junkies will increasingly have to give up money or personal information to get their previously free fix.
"Newspapers are no longer willing to just write the Web site off as money-losing proposition," says Jonathan Dube, a weekend producer for MSNBC who also runs Cyberjournalist.net. "We already see much less free information." From the Albuquerque Journal to The Columbus Dispatch, this less charitable approach has left nonsubscribers in the lurch, as the local papers of record have made their Web sites subscription-only operations...
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