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Their business plan includes a $2 billion return of operating expenses through the application of breakthrough technology in their information systems. The center of this initiative is called DowNET and it is the first global wide information system to converge data, e-mail, faxes, video, and voice into a single network. (e-business@DOW, 2001). The stated objectives for DowNET are the following (Dow Webcast, 2001, May 21):
? Harness technology to overcome geographical and connectivity boundaries to provide...in a single global network, offering...voice, video,, and data technology.
? Establish Dow as setting the bar for other Fortune 100 companies...
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