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With under-serviced rural and urban neighbourhoods being the bench mark of their locations.
The company's success can only be derived from its current ability to keep costs to a low, employing minimum staff to operate each store as one point. Another would be stock in general; keeping it at a low price enables more of the item to be sold. Finally Dollar Generals policy's on getting a store ready and opened in 8 days or less. This in term would also generate enough hype and attention to a new stores opening without the means of expensive advertisement.
Dollar General keep their stock range fairly basic, only having important consumables, clothing some food items and seasonal and promotional products, this enables them to keep prices of items low with the maximum price of an item found in a Dollar General store being $35...
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