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And it does align with the thoughts of Nicholas Carr that nowadays it is no more a competitive advantage to have a website. There are around 156 million (www.netcraft.com). But what matters is how you can use your website to improve sales or attract more customers. The difference in number of clicks on a Google search listing between the top listing (#1) and the second listing is almost 4 times (http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/). That means by having a website and have it at #1 in Google search results can possibly drive 4 times more traffic than being at #2 position and probably 100 times more if you are not in first few pages of search listing...
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