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Essay text:
Comcast is the nation's largest broadband provider with more than 5M subscribers. Comcast's subscriber growth and market share leadership can be attributed to its first-mover advantage, acquisition of AT&T's cable customer base and aggressive marketing strategies targeting dial-up Internet access customers. The standard Comcast HSI offer includes install, free hardware and deeply discounted monthly recurring charges for a specified time period. From a cost perspective, cable HSI is high-fixed, low-marginal cost business. Only recently has Comcast seen its subscriber growth slow as local telephone companies began to match HSI feature functionality at lower price points...
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