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The enhancements are likely to lead to increasing efficiencies to its entire business. Through the direct business model, Dell offers in-person relationships with corporate and institutional customers. But that is just a small part of their model, they also offer, telephone and Internet purchasing; customized computer systems; phone and online technical support; and next-day, on-site product service. Dell arranges for system installation and management, guides customers through technology transitions, and provides an extensive range of other services. The company designs and customizes products and services to the requirements of the organizations and individuals purchasing them, and sells an extensive selection of peripheral hardware and computing software...
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- Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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