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Also, it has used the
Internet to coordinate a network of suppliers and business partners who carry out many of the
processes involved in building, distributing and supporting personal computers. Dell refers to
this network of partners as a “virtual company” linked electronically by the Internet. Another
name for this type of industrial organization is the value web (Kraemer and Dedrick, 2000).
In early 2000, Dell began to redefine itself as the company that “knows how E works.”
Capitalizing on its reputation as an e-commerce pioneer, Dell has offered to share that expertise
with its customers as they develop their own e-commerce capabilities...
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