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Between 2006 and 2007, they stayed consistent. Based off these data, the next few years the company will most likely stay in the 14% range. On the other hand, Dell’s profit margin was much lower than Apple’s to begin with. Also, Dell took a fall between 2006 and 2007, the same year that Apple’s profit margin rose over 4%. They did make a small increase though between 2007 and 2008. Dell’s profit margin will most likely very slowly increase for the next few years.
2006 2007 2008 Average
Apple 10.30% 14.60% 14.90% 13.27%
Dell 6.50% 4.50% 4.80% 5.27%
Profit Margin
Asset Turnover
Asset turnover measures how efficiently a company uses its assets to generate sales...
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