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Through the direct business model, Dell offers in-person relationships with consumer, corporate and institutional customers; telephone and Internet purchasing; customized computer systems; online and phone technical support; and next-day, on-site product service.
Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business. About 50 percent of Dell's sales are Web-enabled, and about 50 percent of Dell's technical support activities and about 76 percent of Dell's order-status transactions occur online...
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Common topics in this essay:
- Bcg Growth Share Matrix
- Case Study: Dell Computer Corporation
- Dell Computer Company?¦s direct business model
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