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Most programs provide special incentives to members as part of their membership.
Today I had lunch with one of my employees at Sam's Club (best lunch deal around).
Sam's Club is a membership-based retail store.
Another good example of a membership program is where I go running every morning - - the YMCA.
Type # 2: A Rewards Program.
Rewards programs provide gifts and perks that are "earned" according to the amount of business your customers do with you.
In the hot tub retail industry many manufacturers have an annual trip that only their most successful dealers get to enjoy.
This year I went to speak at one of these "shindigs" in Puerto Vallarta, Mexico and I'll tell you that it IS a party...
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Common topics in this essay:
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