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Essay text:
Being the first to market with a superior product in a relatively new product category was a great opportunity for CMI's Engineered Products Division. How to properly harness the potential behind CMI's curled metal cushion pads ultimately came down to the pricing decision. At what pricing point would customers opt for higher-performing metal cushion pads versus the standard asbestos pads?
Peripheral Problems
? Large risks associated with a product that is new to us and new to market.
? No patent, leading to possible quick copy cat competition.
? Large risks associated with a product that is new to us and new to market...
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