Crm And Scm

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Title: Crm And Scm

Essay Details:

Subject: Technology

Author: Roderick B

Date: March 15, 2017

Level: University

Grade: A

Length: 3 / 612

Essay text:

CRM applications attempt to provide insight into and improve the company/customer relationship by combining all these views of customer interaction into one picture. CRM helps firms to organize marketing materials, track customers’ histories and coordinate their multi-pronged interactions with their customers Key function areas of CRM are as follows: • Marketing Automation: It helps target best customers, manage marketing campaigns and generate quality leads. • CRM Tools- There are various CRM tools like Data-cleansing tools, Data analysis or business intelligence tools, Content-management applications, Campaign management system...

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