CRM and Ethics

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Title: CRM and Ethics

Essay Details:

Subject: Technology

Author: Erika S

Date: December 2, 2015

Level: University

Grade: A

Length: 5 / 1415

Essay text:

E-health applications serve not only to advertise the services of a facility, but also to help the health care provider identify potential patients for the services they offer. In this paper I will explore the ethical considerations of Consumer Relationship Management (CRM) applications and services, which are increasingly being utilized to help target potential consumers for health care providers. When inquiring about a health condition on the internet, do internet users give up their expectations for privacy regarding their healthcare information? Although consumers may not expect the information they provide to get into the database of marketing firms, this is often exactly what happens...

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