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database are : (a) good paymaster on Accounts Database (b) major sales on Revenue Database (c) Duration being a customer on ‘Profile Database’(But would still need to cleanup the database till up-to-date)
Q2) How do you relate Data Warehousing to business strategy?
An example from video is by starting with a profile, study that profile, send flyers, brochures or decide not to advertise has reduced cost of Continental Airlines by $100M.
An analogy is, mattress advertisement that is shown to soap opera audience would not have the same impact compared to advertising on NBA basketball prime time...
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