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We can one step further by learning about our user and using information gained about them to personalise the web site.
For example, when a user returns to a web site, whose name has already been asked when they first visited the web site, the web site could welcome them back by greeting them by their name. Another good example is given by a web site, such as Amazon's, which incorporates the 1-click purchasing system. By already knowing the user's purchasing details, such as credit card number and delivery address, we can allow the user to go from viewing a book to buying it in just one click, making the likelihood of them purchasing it greater...
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