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Essay text:
The executives and managers in charge of the decision making must explore all the opportunities that this technology offers.
The use of IT helps to avoid risks, require a different vision, a healthy execution, the capacity to respond to the changes quickly, imagination and a lot of creativity. This chapter tries to provide a description of the concept of commercial model of the IT and presents/displays the impact of the strategy of this technology.
A business model defines how an enterprise interacts with its environment to define a unique strategy, attract the resources and build the capabilities to execute it, and, in the process, create value for all stakeholders...
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