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Whether it were a shoe company trying to inform the public about its new line of sneakers or a politician attempting to gain support for their campaign or agenda; print media offered them the only means of communication with the public, save for actual human interaction. There were obviously several problems inherent in this form of media that greatly limited creativity and overall effectiveness. Important news events, such as those of 9/11?as well as relatively insignificant ones like the trade of a favorite player?found themselves unknown to the masses until the next news cycle. The same went for individual responses to public issues, a company's new clothing line, or the latest sale at a favorite store...
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