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Case Study A Strategic Analysis Of Amazon Com In

Case Study: A Strategic Analysis Of Amazon.Com In 1997

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Title: Case Study: A Strategic Analysis Of Amazon.Com In 1997

Essay Details:

Subject: Technology

Author: Ernest R

Date: July 27, 2013

Level: University

Grade: A

Length: 3 / 803

Essay text:

However, there are key factors such as a strong brand, providing customers with outstanding value and a superior shopping experience, massive sales volume and realizing economies of scale which contribute a lot to the success of this company. Amazon took advantage of the growing market by capitalizing on a concept covered in the book by Kim Warren, entitled Competitive Strategy Dynamics, rivalry. Amazon used various tactics covered in Warren’s version of rivalry. Amazon began during the dotcom boom initially selling just books, but slowly expanding to more items. This demonstrates how they began to capture new customers, especially in growing markets...

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