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We have earmarked ?5m for the first 2 weeks. This is quite a substantial amount to ensure that our target consumers are made aware of our product and the benefits it has to offer over competitors.
• As entering the French market, we are going to advertise at the Tour De France as this is very popular in France and should draw attention to our product and help us reach as large a target market as possible.
• Orion cars will be entering the UK market in the 2nd week of the start-up and we plan to use the same aggressive policy of advertising and promotion targeting our consumer group.
• After about 6 months we plan to manufacture upper medium cars and this will also require a very intense, advertising campaign to raise brand awareness of our product...
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