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The global category leader - Mars - has only a marginally higher share of the market at 9.9%. Cadbury has number one or number two market share positions in 23 of the top 50 confectionery product markets, including gum, chocolate and sugar. In the US, Cadbury Schweppes' presence is limited to sugar and gum, with a strong leadership position in the latter. In the US gum market, it has competition only in the form of Wrigley's. In 2004, the company was able to further enhance its share of the US gum market by 0.4%. Exceptional performance by Adams in the US
Source: Datamonitor
Excellent Performance of Adams
In March 2003, Cadbury Schweppes acquired Adams from Pfizer for $4...
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