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As one of the brands in the Nike umbrella, Converse does not release information on its sales or performance. It appears to be doing well under Nike, though. One small clue can be found in Nike’s annual report. In the letter from Nike CEO Mark Parker:
“Converse is mid-way through its 100th anniversary celebration. This brand delivered its best year ever in fiscal 2008 and continues to grow in the U.S. and in the key emerging markets of China, Russia and Brazil.”
Since being purchased by Nike, Converse has focused on its roots – street heritage shoes and a brand that appeals to a wide cross-section of rebellious personalities, including rock and rollers, athletes and school kids...
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