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This allows a business such as Maybelline to monitor the routine parts of a sales person’s job (Wiley, 2005).
Analysis profit is also of importance to marketing managers. By using business systems companies are able to examine the frequency of customer purchases. This is in use at several hotels such as the St Kilda Road Parkview Hotel, keeping track of regular guests and offering incentives to stay again.
Figure 1. Marketing Decision Support Framework (http://www3.interscience.wiley.com:8100/legacy/college/turban/0471347809/add_material/ch07/marketing.pdf)
Figure 1 shows a flowchart of a marketer’s decision support framework in relation to BIS...
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