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Essay text:
This is the chance for BMW to take a step away from being a German car manufacturer towards its long-term goal of becoming a truly global brand.
o Spartanburg can really change what BMW stands for.
? Threats
o Other luxury car import manufacturers were rumored to have similar concepts under development.
o There are a lot of competitor luxury cars in the country.
Alternative Courses of Action
? ACA#1: Take the traditional marketing strategy of BMW. This is the traditional television and print advertisement marketing strategy. The television and print ads will be utilized in order for the new Z3 roadster be advertised all over the United States...
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