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Essay text:
INTRODUCTION
Background
This report has been written because of the recent popularity of the BMW 3 Series and services offered to the market as was requested by our Managing Director, Mr. Peter Jackson on 07/July/2007.
Objectives
The objectives of this report are to find the basis of the recent surge in sales and continuance in the market share.
2. METHODOLOGY
• Several meetings held between different Heads of Department of Sales, Service, Marketing and Product Development.
• Recent surveys done on prospective and loyal customers were analysed.
• Pie chart of market share on Malaysia’s vehicle sales was evaluated...
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