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On the eve of Warner Bros. and Fox signing with HD DVD, they were paid a total of $720 million to stay with Blu-ray instead. In this case, money was talking loud and clear. The same levels of overwhelmingly more support for Blu-ray came from movie rental stores and nationwide retailers. Blu-ray has also found much needed success with Sony’s PS3 video game console, which supports Blu-ray disc media. The fact of the matter is that Sony and Phillips were willing to risk everything on this technology being the chosen one by the consumer market. Toshiba and Hitachi were not willing to do such. Sony has spent over $2 billion in supporting its Blu-ray technology and securing the important partnerships needed for the discs to be successful...
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Common topics in this essay:
- MICROSOFT XBOX 360 VS SONY PLAYSTATION 3 MARKETING
- Microsoft Canada, XBox
- Microsoft Xbox
- Microsoft overturned gaming Conventions
- Microsoft
- Microsoft
- Microsoft
- Compare Contrast PC and Console Gaming
- How Far Will Microsoft Get?
- microsoft xbox entering the world of video game
- Playstation 3: The New Era of Gaming
- Professional Practice: Console Gaming
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- The War of the Gaming Titans Sony Playstation 3 Vs Microsoft Xbox 360
- XBOX vs. Playstation 2: What is the better buy?
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