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Heritage of German engineering and the car's more fun, pleasurable driving experience were the powerful strengths. Affordability was one of the key factors as against most of the other German cars makers who represented only the high end of the Segment. It also focused on Drivability ? Unique driving experience not just on the car's ability to get people from one point to other, faster or cheaper ? a focus of several Japanese competitors. The Company also focused on more unique individualistic driving experience. The products of the company were Invitational, approachable and not exclusionary.
Q 2) What is the appeal of the new Beetle?
The appeal of the new Beetle was mainly the Retro looks with new advanced features...
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