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The marketing materials will need to meet the specific needs of the customer. For example, a B2B company will most-likely need to have technical marketing pieces for engineers and marketing pieces that speak to the bottom line, cost and revenue, for top-line executives (Murphy, 2006).
E-commerce is rapidly becoming the new frontier of the 21st century. As a business strategy with tremendous potential, is worth taking a close look at what works and why and why it can work. In the today business environment, there is a clear advantage to being on the Web ahead of the competitors and in presenting a high quality image and positive, productive communications through Internet contacts...
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