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Essay Details:
Essay text:
To enrich the existing studies, this paper examines the potential of OGS in Australia through a survey study. In general, the findings indicate that the conditions of the Australian market support the use of Online Grocery Shopping in Australia.
Keywords
Survey study, Australian grocery industry, online shopping.
Introduction
The Internet has been increasingly used to facilitate online business transactions, not only between different business entities, but also between business entities and consumers. One of the Internet business applications that has received much attention in the last few years is Online Grocery Shopping (OGS) (Morganosky and Cude 2000)...
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