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This is part of an ongoing effort to consolidate the deregulated communications market, particularly bringing back the Baby Bells into the AT&T fold. But is this good for consumers or the companies? Some evidence suggests that these mergers are not.
With Cingular's merger with AT&T, the then current largest wireless provider, Verizon Wireless, was surpassed by several million subscribers (Hill, 2006). This new larger company however, is having some growing pains it may not soon grow out of. Combining networks and keeping good customer service has proved to be a problem. An example of this is shown in North Carolina where SunCom inherited about 211,000 AT&T customers during the AT&T and Cingular merger (Murawski, 2005)...
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Common topics in this essay:
- Costs And Reliability
- MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT:
- oppertunity costs
- segmentation of customer base
- THE REALITY CUSTOMER BASE
- College Costs
- University Costs
- Accounting Costs
- How Do Variable Costs And Fixed Costs Differ?
- Tuition Costs
- Winning at all costs
- College Costs
- Opportunity Costs
- Erp Implementation Facts And Costs
- Switching Costs
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