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Essay text:
Why is quartz shower not selling?
Ans:
Following are the reasons for quartz shower not selling.
• Reluctance of plumbers to switch; mostly due to stigma of other innovative options that failed or required repairs, affecting consumers.
• Lack of focus of the sales team
o 90% of the time spent with existing accounts and only 10% on new customers
o Could not able to capitalize on the “wow” factor of Quartz shower
• Problem with marketing
o Quartz is seemed to be niche product by that will not replace Aquavalve, which is wrong. Even though overall volumes are static, company can take advantage of the benefits that quartz offers and move many customers to high margin premium segment...
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