Apple Ipod Case

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Title: Apple Ipod Case

Essay Details:

Subject: Technology

Author: Myron D

Date: November 9, 2015

Level: University

Grade: B

Length: 8 / 2281

Essay text:

2 4 ANSWER TO QUESTION 4 3 4.1 DEVELOPMENT OF A PERCEPTUAL MAP 3 4.2 WOULD YOU LIKE ADDITIONAL DATA? 4 5 APPENDIX 6 6 REFERENCES 9 Table of Tables Table 1 Marketing questionaire of portable Mp3 players ranked for importance 3 Table 2 Score table for iPod according to ‚Importance’ 6 Table of Figures Figure 1 Perceptual map 1 : Price vs. Portability 7 Figure 2 Perceptual map 2: Price vs. battery endurance 7 Figure 3 Perceptual map 3: Price vs. Special file formats 8 Figure 4 Price determination according to Van Westendorp 8 1 Answer to Question 1 1.1 How would you define the market for the Apple iPod? Which are the relevant existing and future competitors? The market for MP3 players was relatively young in 2004...

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