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As of March 2008, the company operates more than 2000 retail stores in five countries and an online store where hardware and software products are sold. Apple employs over 20,000 workers worldwide and had worldwide annual sales in its fiscal year 2007 of $24 billion.
After the tremendous success of Mac PCs and iPods, Apple announced the iPhone in January 2007. iPhone is an aesthetically designed Internet-enabled multimedia mobile phone. It has a multi-touch screen with a virtual keyboard and buttons. The iPhone’s functions include those of a camera phone and a portable media player (iPod), in addition to text messaging and visual voicemail...
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Common topics in this essay:
- Apple'S Strategic Assessment
- Cost Improvement by Design Innovation
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