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Title: apple

Essay Details:

Subject: Technology

Author: Samantha S

Date: September 28, 2013

Level: University

Grade: A

Length: 3 / 688

Essay text:

Jobs then ended Spindler's(former Ceo) cloning strategy and went on to kill the Newton, John Sculley's(both former Ceo's) pride and joy. Job's bravest strategy was the iMac, a smart designed, low-cost Macintosh that took the market by storm in 1998. four years later, an updated and more powerful version of the iMac was introduced as a "digital hub" for Apple's new peripheral devices and software. Job's also broke tradition by opening many of Apple-exclusive retail stores and by outsourcing iMac production. By 2000, Jobs had reversed course on nearly every aspect of his predecessors' strategies and had returned the company to profitability...

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