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Essay Details:
Essay text:
In this article, Scott, Tom, and Andrei introduce you to the benefits of measuring Web traffic, exploring the importance of Web metrics, and describing various approaches of collecting Web data. They also show you how to choose whether to tackle this effort in-house or turn to an application service provider. Finally, they tell you how to make use of this data once it's been collected.
Introduction
"How many hits is my Web site getting?" "How many visitors are going to my site?" "What pages are people looking at?" "Where are my Web customers coming from?" "Are my links broken?" Do you find yourself asking these questions? Are you finding that it is becoming more and more important to measure the traffic on your Web site? Do you find yourself asking "How do I go about measuring the usage traffic on my site?" and "What information can I get?"
This article answers these questions and more...
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Common topics in this essay:
- Marketing Metrics
- metrics
- The Importance of Metrics
- Air Traffic Control
- Traffic Hero
- Importance of Metrics
- L.A.'s Traffic Causes Trouble
- Traffic Safety
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- Traffic
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- Analyzing Web Traffic
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