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Someday the company was going to hit $10 billion in sales, up from $5.5 billion in fiscal 1990.
Could all this work out as Sculley intends? It could, and if it did, Apple's stock today is too cheap at a recent 37 1/2, or nine times earnings. But there are a couple of soft spots in Apple's plans:
1. In developing and selling unique products, the company creates a high degree of incompatibility between its machines and the rest of the world's computers. It runs the risk of isolating its products.
2. By holding prices high, Apple makes it irresistible for profit-hungry competitors to work overtime to copy its features and undercut its prices...
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