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Essay Details:
Essay text:
The remit you have been given is to research and prepare a briefing document for the team that looks at the dynamics of the market and identifies the main challenges and possible strategies to deal with them.
Some information on easyJet has been provided by your line manager, but obtaining more background information would be a useful starting point for your research.
TASK 1
Prepare a general briefing document for the team that highlights the difference between a market orientated organisation and those that have a sales orientation, a product orientation and a production orientation. Try to include actual business examples of these different approaches to support your arguments...
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