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There is a surge in the growth of aviation industry even though there are concerns of high surge in fuel costs. The two market leaders Boeing and Airbus are gearing up to achieve greater market share by aggressive marketing and product innovations. As the market is duopolistic in nature, the rivalry between the two market leaders is on the rise, in their quest to attain leadership in the markets. An attempt is made here to perform a detailed analysis of key strengths of Airbus industry and recommend various strategic measures in order to overcome their problems relating to product delivery and internal conflicts prevailing across Airbus...
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