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Essay text:
Most affiliate networks are run on an a CPS (cost-per-action) basis so the customer may have to make a purchase or sign up for a service. ?§There are a number of affiliate network vendors, including TradeDoubler, DGM, Commission Junction, Affiliate Window and Affiliate Future, which sit between the advertiser and affiliate providing the underlying technology. This includes tracking and reporting on sales made through affiliate programs. The network also receives a commission on a CPA basis. The benefit of running an affiliate program is that it's a cost-efficient method of acquiring customers, while enabling smaller Web publishers to monetize their sites...
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