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Essay text:
Additionally, two other brands that adopted a MC initiative have |
| |closed operations; even-though Customatix.com entered the market. |
|Bargaining Power of Buyers |HIGH – It’s easy to switch to other providers. As such, the buyer has the power |
| |to bargain for lower prices, better product, more customization, or any other |
| |characteristic; if not he is able to switch to another brand. |
|Bargaining Power of Suppliers |LOW – Adidas has the power to choose the supplier they are buying from and choose|
| |the country in which they want to produce the product. |
|Threat of Substitute Products |HIGH – The consumer can choose if he wants to use a MC shoe, but if not is |
| |willing to choose a normal shoe...
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