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Throughout most of its history, the economy of the television industry was relatively straight-forward; producers would create shows, the networks would choose when to air them, and advertisers would pay for commercial time for segments in between the programs. While this set-up still remains unchanged, in today’s digital age, utilizing only this form of advertising for television shows is no longer as effective or profitable as it was in the past. Technological advancements have given viewers an unprecedented amount of control in terms of what they watch and when and how they watch it, rendering them capable of enjoying television programs commercial-free through their DVRs or Video iPods...
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