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Essay text:
This whole new panorama does not necessarily mean that all managers should forget the classic and more convenient tools and technologies it just means that they should adjust to the new products, products, prices and market changes easier.
One of the challenges that managers face today with ET is that their immediate future is note certain, first because they are in constant change and also their level of complexity increase exponentially increasing at the same time the risk level in which normally managers are use to work with.
As the technology trend is flowing like a river sometimes managers tend to follow these trends by fear of not being left behind, sometimes at costly price, why? Because being able to apply a new ET does not mean that will make your process smoother or faster and even sometimes can completely destroy you production chain, managers should evaluate the difference between this cost and the opportunities of losing market share...
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