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Essay text:
Event Analysis
2.1 Purpose
The topic of this year's Hamburg Tourism Day was "Collectively successful through intelligent co-operations and strategic networking" (Pilgrim, 2007). This heading already gives a very good impression of the purpose of the event. By attending the Hamburg Tourism Day 2007, firms could learn for example about current trends in the Germany tourism, how they could profit as allied firm of the German National Tourist Board (GNTB) and which potential lies within the tourism market research.
Of course the purpose was to acquire new members who also pay the annual member fee, but the whole idea was presented as a mutually beneficent relationship...
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