Yum Brands Overview

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Title: Yum Brands Overview

Essay Details:

Subject: Social Issues

Author:

Date: May 6, 2011

Level: University

Grade: A

Length: 2 / 458

Essay text:

Research has shown that several critical factors must be considered if an alliance is to be proven in the market place. At the top of the list is compatibility between the two organizations involved. The corporate cultures should be somewhat compatible if the interface between the partners is to be effective." (M.K.Rich , 2003) "The basis of the alliance should center on knowledge transfer as the main reason for its continued operation. The linkages within the alliance can be unusual and creative provided one of the two objectives is pursued, increased revenue, or reduced costs." (M.K.Rich 2003 ) Interclean's merger with Enviro ?tech...

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