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The article states that "women have always been measured against cultural ideas of beauty but advertising has joined forces with sexism to make images of the beauty ideal more pervasive, and more unattainable, than ever before" (Jacobson and Mazur 211). The ideal image of women portrayed by advertisements is unrealistic, yet it sets standards that many women feel they must alter their appearance in order to attain.
It is difficult to look through a woman's magazine without seeing at least one article about "trimming down" or "shaping up". Weight is perhaps the most imperative aspect of the ideal image of women, referred to by Jacobson and Mazur as "The Iron Maiden"...
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