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Most women accept society's standards of beauty as ?the way things are" (535). Advertising is a powerful educational force in our culture due to the simple fact of exposure. Economics is also a significant factor in the development of the ideal image. There is a wealth of businesses that depend upon the American desire for thinness to survive. Exercise and diet companies are an example. In order to create a market for their product, they attempt to make women feel inadequate about their own bodies through advertisement. According to Dopkin and Sippy, "In 1993, the diet industry took in $37 billion pushing its products, programs, and promises into the shopping carts and belief systems of American women...
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