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Essay Details:
Essay text:
The findings
provide marketers with deep insights on the female psyche and
implications for effectively targeting their best customers at
every life stage.
EXECUTIVE SUMMARY
Women & Money: Spend Now, Save Later
• While the majority of women are concerned about financial
stresses, they are more likely to express anxiety about their
financial future (retirement, Social Security threats, etc.) than
their current state of debt and ability to “make ends meet”
• Women’s deeper concern about their long-term financial
security rather than their existing debt directly contrasts with
their feelings regarding health-related issues, where their
greatest concerns are most immediate and short-term
• Moms indicate greater concern surrounding family finances
than non-moms...
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