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Wal-Mart was a company that waited to develop a website (Jain, 2008).
The company was having a great of problems with the website sales and they needed to revamp it. They where ranked 43 among shopping websites. This was according to Media Metrix who did a study on websites. Wal-Mary was trailing eBay and Buy.com. Amazon.com was one of Wal-Marts big competitors. Amazon.com had 10 million online visitors and Wal-Mart.com had only 801,000 (Jain, 2008).
Wal-Mart.com had to restructure their website. They were targeting consumers that would purchase products in bulk because they would buy in bulk for their stores...
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