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One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive techniques Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear.
Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used quite often. Both hope to attract your attention by getting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical Plain-folks pitch is Toyota's current pitch, "Everyday"; as in everyday people drive Toyota cars...
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