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He lists five outcomes desirable for public relations education: a) attitudes, b) skills), c) knowledge, d) professional affiliation, and e) resume and portfolio.
Certainly no one problem or class can give our students a full measure of all these outcomes, but some teaching strategies may provide more and richer outcomes than others.
For that reason I want to share my experience with one outside problem that proved to be rich in at least four of the five outcomes for a recent introductory class.
This particular semester I assigned as the first problem the situation faced by Jackson, Michigan at finding itself named last among Money Magazine's list of best places to live in America...
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