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Essay Details:
Essay text:
The impact of this cultural movement is disputable.
The quote above was taken from Marcuse's book "One dimensional man."(1964) Marcuse believed that the products of consumer capitalism indoctrinate and manipulate society to promote a false consciousness of needs which become a way of life. He saw this as another form of totalitarianism which binds consumers to producers and uses the pleasures of consumer lifestyle as instruments of control and domination. Therefore the question arises whether the culture of consumerism poses a profound threat to the freedom and individuality of the consumer.
In response to this claim, the essay will argue that Marcuse has been right in arguing the advertising and consumerisms aims to manipulate the consumer's consciousness...
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